MOJOMojo is the UK's biggest music magazine; this magazine is for those obsessed with music whether its classic, modern rock, folk, soul, country, reggae, electronic or experimental, Mojo includes it all. Mojo differs from other magazines in that it doesn't publish the popular music of the moment but chooses what to publish based on the quality of the music. This then means that any age of music can be included in Mojo music magazine. Their audience consists of men aged 41+ and 70% of the social class of ABC1. Mojo is a monthly music magazine with 30 pages+ of "the best of that month's music".
Kerrang! is a popular rock magazine and is said to be "the most exciting youth culture brand". It is the biggest selling weekly music magazine in the world, selling three times as much than their rival magazine brand NME.
This brand was founded 34 years ago. Since then the Kerrang! brand has expanded from just being a magazine to a radio station, a TV channel as well as going on tour with many of their rock bands performing to their target audience. Kerrang! is a globally popular magazine. The magazine itself refers to their readers as being obsessed with the magazine and it being the best rock magazine globally. The brand Kerrang! defines their target audience, the magazine itself is unique and this is therefore reflected in the individuals who read it. Kerrang! describes their target audience as "highly intelligent, opinionated, with a lust for life and a great loyalty to the Kerrang! brand". The magazine also targets their content to individuals of whom want to be in the magazine themselves one day.
Q
Q magazine focuses on modern music or popular music. This magazine is well-respected by modern artists and labels which therefore ensures that this magazine can gain access to some of the biggest names in music. Q is a monthly music magazine; it has a website, social media channel and a partnership with Absolute Radio. It reaches over 1 million music fans every edition; it is a magazine that appeals to every type of music lover in that they "deliver something for the novices and the experts in everything we do". Q magazine target audience's profile is 71.8% of ABC1, the median age of those who read the magazine is 34 and 70% of readers are employed. Q has access to some of the biggest names in music and with their passionate articles the reader can experience the feeling of being in the room with the specific artist. Q magazine says "no one gets you closer to music and the stars that make it". Furthermore on Q's target audience, they are serious about music and like exploring all genres. Q thus provides an knowledgeable insight into these genres. Q magazine is very serious in providing the best, in-depth articles about an artist and genre for their readers whilst still being entertaining and something their target audience would love. Q magazine also has their own music award ceremony called 'The Q Awards'.
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