The Four F's of Magazine Design

 

 

 

1. FORMAT

Choices in the design of the magazine that is continuous in every issue. These design choices define the overall look and feel of the magazine; these consist of the logo, cover lines, size of the magazine itself, department headers and other features that must be consistent in looking the same in each issue of the magazine.

 

2. FORMULA

The formula of a magazine is known as the editorial content or what is in the magazine. this consists of the types of article, the length, and the departments in the front and the back of the book (parts of the magazine that are consistent in each issue).

 

3.  FRAME

The size of the frames for the outer page margins and gutters. Magazines can use the same margin size throughout their magazines; although magazines can vary their width, for example, using tall top margins for features to set apart the well. If these margins are used, the magazine must stay consistent throughout issues as a rule.

 

4. FUNCTION

The message the magazine is trying to send to the audience and the goals which the magazines are trying to achieve.

 

CONSISTENCY

A magazine must have consistency in having the same or a familiar look in each issue.

 

UNITY

A united feel to the magazine in its content through its issues.