Magazine Terminology





Textual

Banner - The headline.
Masthead - The title of a magazine on the first or editorial page.
Subhead - A short explanation of the headline.
Kicker - A short phrase found set above the headline.
Deck - A short article summary that accompanies a head line; it is a phrase or a sentence or two.
Byline - Date and name or writer of the article.
Body copy & copy fitting - Adjusting font size, letter spacing, word spacing or line spacing.
Initial/drop caps - A large capital letter at the beginning of a paragraph which either indents the paragraph or sits on top.
Pull quote- A display element that is used to attract the reader and break up long blocks of text, usually made larger and bolder in the article.
Hard return - To include related links/information/terms.
Kerning - Adjusting the spacing between two letters.


Visual

Bullets - Bullet points
Moire patterns - The visual perception that occurs when viewing a set of lines or dots, these sets differ in relative size, angle or spacing.